While colour results from the differential spectral reflection of light waves, its interpretation is personal and also cultural.

We all learn to recognise that an apple is green. However, different individuals looking at the same colours will not perceive the same thing. A lot of new research is being done on the topic  colours are less rational or fixed than we might think.

The Japanese for instance, see colours differently. In the colour coordination projects that our agency performs for Japanese clients, pastel colours tend to be preferred. More than more solid, flashy ones for instance.

Their ‘eye taste’ may even concern colours that cannot be seen, but that one knows about. For instance, the coded insulation wires inside a cable sheath.

A man called Neil Harbisson can hear colours. Through the sensor implanted in his skull, he ‘listens’ to them and uses them to compose music.

— Words  # A.D.


Nous apprenons tous à reconnaître qu’une pomme est verte.

Cependant, des personnes différentes ne perçoivent pas la même chose, en regardant les mêmes couleurs. Les Japonais, par exemple, les voient différemment.

Un homme appelé Neil Harbisson peut entendre des couleurs. Par le biais d’un capteur implanté dans son crâne, il les «écoute» et les utilise pour composer de la musique.